Privacy policy

Privacy Policy

Last updated: July 18, 2026

This Privacy Policy describes how Superfamily USA ("we," "our," or "us") collects, uses, and discloses your personal information when you visit our website, make a purchase, or otherwise interact with our services.

Collecting Personal Information

When you visit our website, we collect certain information about your device, your interaction with our website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Personal Information refers to information that can identify you directly or indirectly.

Device Information

We may collect:

  • Web browser version
  • IP address
  • Time zone
  • Cookie information
  • Products and pages viewed
  • Search terms
  • Website interactions

We collect this information to:

  • Operate and improve our website
  • Analyze website performance
  • Provide a better shopping experience

This information may be collected automatically using cookies, web beacons, tags, pixels, and similar technologies. Some information is shared with Shopify to operate our online store.

Order Information

When you place an order, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Payment information
  • Email address
  • Telephone number

We use this information to:

  • Process and fulfill orders
  • Process payments
  • Arrange shipping
  • Send order confirmations
  • Communicate regarding your order
  • Detect fraud
  • Provide marketing communications when you've chosen to receive them

Customer Support

If you contact us, we collect the information necessary to provide customer support and resolve your request.

Minors

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us at super@superfamilyusa.com so we can remove the information.

Sharing Personal Information

We share information only as necessary to operate our business and fulfill your orders.

This includes service providers such as Shopify, payment processors, shipping providers, analytics providers, and marketing platforms.

We may also disclose information when required by law or to protect our legal rights.

Behavioral Advertising

We may use your personal information to provide relevant advertisements and marketing communications.

Our website uses services such as Google Analytics to help us understand how customers use our website.

You can opt out of personalized advertising through the settings provided by Google, Facebook, Microsoft, and other advertising providers.

Using Personal Information

We use your information to:

  • Provide products and services
  • Process payments
  • Ship orders
  • Provide customer support
  • Improve our website
  • Detect fraud
  • Send promotional emails (only when permitted)

Data Retention

We retain your personal information only as long as necessary to fulfill our business and legal obligations unless you request deletion where permitted by law.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including:

  • Access
  • Correction
  • Deletion
  • Data portability
  • Withdrawal of consent
  • Opting out of marketing communications

California residents and residents of certain other jurisdictions may have additional rights under applicable privacy laws.

Cookies

Our website uses cookies to:

  • Keep your shopping cart active
  • Remember your preferences
  • Improve website performance
  • Analyze website traffic
  • Support marketing efforts

Most browsers automatically accept cookies, but you can modify your browser settings to disable them. Please note that disabling cookies may affect website functionality.

Do Not Track

Because there is currently no consistent industry standard for responding to "Do Not Track" signals, our website does not alter its data collection practices when such signals are received.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, operational requirements, or legal obligations. Any updates will be posted on this page with the revised effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Superfamily USA
Email: super@superfamilyusa.com

We will make every reasonable effort to respond promptly to your inquiry.